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commercial

Campus ecosystem

UNIT.Labs · B2B whitelabel

Product partner / product designer

Product I cofounded · now 2500+ DAU

Case Studies

  1. Whitelabel campus CRM for real facilities.

    I owned the modules end to end, including Resource Booking, Parking, and Service — from workflow and edge cases through to ship.

    OutcomeThose modules went from zero to daily profit for the product. The product grew from 0 to 2,500+ DAU. The company is still early and not profitable as a whole. This was commercial delivery.

    How I would measureDAU was what we had. I would also track booking completion and admin time-to-publish a resource, so growth is not the only number.

  2. Flexible booking for a facility’s resources

    I co-created a demanding module meant for many kinds of facilities: business campuses, apartment complexes, hotels.

    Hundreds of hours of requirements analysis and preparation, design workshops, dozens of iterations, and corridor tests.

    OutcomeA booking system used by about 40% of monthly app users. Other facilities tested it, including a padel-court business. It is expected to make money once those resources are live inside UNIT.City Kyiv.

    How I would measureI would measure booking completion rate and how long an admin takes to publish a bookable resource.

Feature ownership

I generalized features and planned flexible module setup for the web app, plus whitelabel behavior on mobile.

  • Designed every module in the ecosystem.
  • Worked admin and resident together: one ecosystem, so a change on one side requires a change on the other. Different tone of voice, different system complexity.
  • Folded several web systems into one interface operators can learn.
  • Hired teammates and hosted design interns.

AI evangelism

I started working in Figma through Claude Code before Figma AI existed. Figma Make, and dozens of hand-built prototypes before Make. I cared about semi-automation and evolving the design process. Among other things:

  • An agent that assembled the product information architecture
  • An agent that figured out which pages/modules needed changes from a product brief
  • An agent that looked for patterns already used in the product that could serve a new design (low success rate)
  • An agent that drafted a basic idea for a new feature straight into Figma via Figma MCP

Resident app

Resident-facing mobile app in the same campus ecosystem. Different job, different tone than the admin CRM.

  • Shaped the resident mobile app (React Native) in the same product as the admin CRM.
  • Kept admin vs resident tone of voice distinct so operators and residents are not spoken to the same way.
  • News, booking, and facility info in one channel — instead of chats and tables.

Smart City mobile SaaS

Native modules under client and engineering constraints. Narrow valuable slice first, paths later.

  • Designed native iOS and Android modules for UNIT.City — the campus where shipping a narrow slice first became explicit.
  • Advocated shipping a narrow valuable slice first, then expanding after learning.
  • Partner communication and product strategy; App Store and marketing assets with the marketing team.